Buyology



How Much Do We Know About Why We Buy What Truly Influences Our Decisions In Today S Message Cluttered World An Eye Grabbing Advertisement, A Catchy Slogan, An Infectious Jingle Or Do Our Buying Decisions Take Place Below The Surface, So Deep Within Our Subconscious Minds, We Re Barely Aware Of Them In BUYOLOGY, Lindstrom Presents The Astonishing Findings From His Groundbreaking, Three Year, Seven Million Dollar Neuromarketing Study, A Cutting Edge Experiment That Peered Inside The Brains Of 2,000 Volunteers From All Around The World As They Encountered Various Ads, Logos, Commercials, Brands, And Products His Startling Results Shatter Much Of What We Have Long Believed About What Seduces Our Interest And Drives Us To Buy Among His Finding Gruesome Health Warnings On Cigarette Packages Not Only Fail To Discourage Smoking, They Actually Make Smokers Want To Light Up Despite Government Bans, Subliminal Advertising Still Surrounds Us From Bars To Highway Billboards To Supermarket Shelves Cool Brands, Like IPods Trigger Our Mating Instincts Other Senses Smell, Touch, And Sound Are So Powerful, They Physically Arouse Us When We See A Product Sex Doesn T Sell In Many Cases, People In Skimpy Clothing And Suggestive Poses Not Only Fail To Persuade Us To Buy Products They Often Turn Us Away.Companies Routinetly Copy From The World Of Religion And Create Rituals Like Drinking A Corona With A Lime To Capture Our Hard Earned Dollars Filled With Entertaining Inside Stories About How We Respond To Such Well Known Brands As Marlboro, Nokia, Calvin Klein, Ford, And American Idol, BUYOLOGY Is A Fascinating And Shocking Journey Into The Mind Of Today S Consumer That Will Captivate Anyone Who S Been Seduced Or Turned Off By Marketers Relentless Attempts To Win Our Loyalty, Our Money, And Our Minds Includes A Foreword By Paco Underhill.Buyology

Is a well-known author, some of his books are a fascination for readers like in the Buyology book, this is one of the most wanted Martin Lindstrom author readers around the world.

[Ebook] ➠ Buyology  ➦ Martin Lindstrom – E17streets4all.co.uk
  • Hardcover
  • 304 pages
  • Buyology
  • Martin Lindstrom
  • English
  • 22 September 2018
  • 0385523882

10 thoughts on “Buyology

  1. says:

    Summation Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.Strike 1 Lindstrom seems to think that technology all technology is neutral His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers Fine, I agree As long as we are talking about hammers, that is.But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre rational impressions of adve Summation Lindstrom gets all excited about doing brain scans on consumers as they view advertisements and products.Strike 1 Lindstrom seems to think that technology all technology is neutral His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers Fine, I agree As long as we are talking about hammers, that is.But when discussing companies doing fMRI scans on potential consumers to get at th...

  2. says:

    What did I think that teasing little prompt to write a review Lindstrom s book readslike a piece of fiction If you can wade through the overblown prose read author s sense of self importance, borrowed deux ex machina and cliff hanger endings to various chapters, all of which fizzle out along the way , Lindstrom actually has some sound advice for consumers If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid buying into Lindstrom s h What did I think that teasing little prompt to write a review Lindstrom s book readslike a piece of fiction If you can wade through the overblown prose read author s sense of self importance, borrowed deux ex machina and cliff hanger endings to various chapters, all of which fizzle out along the way , Lindstrom actually has some sound advice for consumers If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid buying into Lindstrom s hype Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook.How does a brand smell Taste Feel Look like Sound And specifically, given the demographic in which you, as the customer, most likely fit, which representation of these char...

  3. says:

    Likely interesting ideas completely subsumed by self aggrandizement and shitty writing This book is structured pretty much like an episode of America s Next Top Model recap of previous episode glamor shots of author two minutes of what you ll see next commercial break recap of what we just told you you re about to see sixty seconds of actual content review of what you ve just seencoming up next wash rinse repeat Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self aggrandizement and shitty writing This book is structured pretty much like an episode of America s Next Top Model recap of previous episode glamor shots of author two minutes of what you ll see next commercial break recap of what we just told you you re about to see sixty seconds of actual content review of what you ve just seencoming up next ...

  4. says:

    I normally love books about consumer psychology but I stopped reading before the end of the first chapter From the first page, the author seemsinterested in convincing you how important he is than in conveying any substantive i...

  5. says:

    Under normal circumstances I wouldn t even review this book because a it was awful, and b I wanted to throttle the smug little billionaire consultant of an author three times a chapter, and why would I revisit that in a review But this is the first book I ve legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words.Words like ugh And That s not how foreshadowing works This is nonfiction Honestly this might have been a great 4 page articl Under normal circumstance...

  6. says:

    Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell s writings, one might presume Buyology would be the perfect blend of the two worlds One would be mistaken.This book, although a worthwhile read, suffers from an overinflated sense of self importance Consider how Gladwell can say obvious things in such a low key way that you take time to consider his arguments fully This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell s writings, one might presume Buyology would be the perfect blend of the two worlds One would be mistaken.This book, although a worthwhile read, suffers from an overinflated sense of self importance Consider how Gladwell can say obvious things in such a low key way that you take time to consider his arguments fully This careful subtlety is lost on Lindstrom, who continually injects the book ...

  7. says:

    There are some crazy techniques being used in marketing and they will only get crazier,intrusive andsubtly manipulative thanks to guys like Martin Lindstrom He seems a little conflicted about what he does on one hand he tries to come off as a consumer advocate, exposing marketing tricks so we can be aware of them, on the other he actively employs the same techniques in the companies he works with He had me going back and forth about whether he is the good guy or the bad guy E There are some crazy techniques being used i...

  8. says:

    Why oh why do we buy Martin Lindstrom s Buyology Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question Lindstrom explains the methods and mechanics used to judge our true buying tendencies A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mainly about how our brains react to stimulus and how advertisers are Why oh why do we buy Martin Lindstrom s Buyology Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question Lindstrom explains the methods and mechanics used to judge our true buying tendencies A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mai...

  9. says:

    Every now and then, I try to find a marketing advertising book which I can use in my profession Unfortunately, I always end up finding books in e advertising and other online marketing activities which somehow gets outdated with every technological development I must say, Buy ology saved me from finding harder in business section at bookstores After Martin Lindstrom s visit in the Philippines for his talk, I immediately bought my copy and finished reading it I was not disappointed.I basicall Every now and then, I try to find a marketing advertising book which I can use in my profession Unfortunately, I always end up finding books in e advertising and other online marketing activities which somehow gets outdated with every technological development I must say, Buy ology saved me from finding harder in business section at bookstores After Martin Lindstrom s visit in the Philippines for his talk, I immediately bought my copy and finished reading it I was not disappointed.I basically bought the book not to know the truth and lies about why we buy but to know how to lie and create truth to manipulate the consumer s behavior Being a marketer, I must get inside the consumer s brain.Buyology offers a different approach in discovering the truth and lies about why we buy Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he utilized MRI technology to perform brain scans on his subjects to understand thei...

  10. says:

    Lindtrom s late night infomercial prose and clownish self promotion torpedoed any attempt to take this book seriously The premise is intriging enough that, despite these shortcomings, I tried to skim through the megalomanic banter about his jet set global brand expert lifestyle and his boyish good looks I ve been toldtimes than I can count that my appearance is as nonconventional as what I do for a living , hoping to sieve out the salient points of his amazing study which bir Lindtrom s late night infomercial prose and clownish self promotion torpedoed any attempt to take this book seriously The premise is intr...

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