How Much Do We Know About Why We Buy What Truly Influences Our Decisions In Today S Message Cluttered World An Eye Grabbing Advertisement, A Catchy Slogan, An Infectious Jingle Or Do Our Buying Decisions Take Place Below The Surface, So Deep Within Our Subconscious Minds, We Re Barely Aware Of Them In BUYOLOGY, Lindstrom Presents The Astonishing Findings From His Groundbreaking, Three Year, Seven Million Dollar Neuromarketing Study, A Cutting Edge Experiment That Peered Inside The Brains Of 2,000 Volunteers From All Around The World As They Encountered Various Ads, Logos, Commercials, Brands, And Products His Startling Results Shatter Much Of What We Have Long Believed About What Seduces Our Interest And Drives Us To Buy Among His Finding Gruesome Health Warnings On Cigarette Packages Not Only Fail To Discourage Smoking, They Actually Make Smokers Want To Light Up Despite Government Bans, Subliminal Advertising Still Surrounds Us From Bars To Highway Billboards To Supermarket Shelves Cool Brands, Like IPods Trigger Our Mating Instincts Other Senses Smell, Touch, And Sound Are So Powerful, They Physically Arouse Us When We See A Product Sex Doesn T Sell In Many Cases, People In Skimpy Clothing And Suggestive Poses Not Only Fail To Persuade Us To Buy Products They Often Turn Us Away.Companies Routinetly Copy From The World Of Religion And Create Rituals Like Drinking A Corona With A Lime To Capture Our Hard Earned Dollars Filled With Entertaining Inside Stories About How We Respond To Such Well Known Brands As Marlboro, Nokia, Calvin Klein, Ford, And American Idol, BUYOLOGY Is A Fascinating And Shocking Journey Into The Mind Of Today S Consumer That Will Captivate Anyone Who S Been Seduced Or Turned Off By Marketers Relentless Attempts To Win Our Loyalty, Our Money, And Our Minds Includes A Foreword By Paco Underhill.
Is a well-known author, some of his books are a fascination for readers like in the Buyology book, this is one of the most wanted Martin Lindstrom author readers around the world.
- 304 pages
- Martin Lindstrom
- 22 September 2018 Martin Lindstrom