Rocket Tells The Story Of How Sixteen Remarkable Business Leaders Created Great Brands Leslie Wexner Tells You How He Turned A Two Store Chain Into A 6.5 Billion Worldwide Brand Called Victoria Secret, And Howard Schultz Shares How He Took His Passion For A Little Coffee Shop In Seattle And Grew It Into A 22,000 Store Chain, Just To Name Two Every Story Is Connected To A How To Lesson, And By The End, You Ll Have What You Need To Turn Your Best Customers Into Apostles, Cravers, And Brand Ambassadors.A Must Have Guide For Everyone Who Wants To Grow Their Business Faster Than A Competitor, This Authentic, Vibrant, And Engaging Book Brings You The Latest Practical Techniques For Knowing Your Customers Desires And Behaviors In Order To Deliver Intimately Rewarding Experiences Every Time They Shop Including Knowing What They Need Before They Do Included Is A Self Critique To Identify Where You Are Currently Before You Transform Your Career And Company By Mastering How To Create A Demand Space Map And Predict How Big A Share Of A Demand Space You Can Win With The Proper Mix Of Emotional And Functional Benefits Satisfying The Attributes Of That Space Determine A Strategic Direction For Where To Place Investment Bets, Identify Which Brands Are Best Suited To Win, And Which Are Most Responsive To Investment Deliver All The Core Benefits Of A Particular Demand Space In Your Product From Packaging, Shelving, Pricing, And Promotion To Message Development, Store Operations, Delivery, And Employee Engagement Maintain A Long Term Vision To Continuously Quantify And Modify For Ongoing Improvement, While Using Your Successes To Convert Champions Along The WayWith Rocket, You Can Rise Into A Cycle Of Renewal, Energy, And Power That Can Launch Startups To Phenomenal Success And Turn Around The Fate Of Multinational Corporations.Rocket

Is a well-known author, some of his books are a fascination for readers like in the Rocket book, this is one of the most wanted Michael J. Silverstein author readers around the world.

[Download] ➾ Rocket  ➼ Michael J. Silverstein –
  • Hardcover
  • 320 pages
  • Rocket
  • Michael J. Silverstein
  • 06 March 2017
  • 9781259585425

10 thoughts on “Rocket

  1. says:

    Case Studies in Branding Showing Big Successful CompaniesWhile this book presents standard business ideas about branding and is well written and interesting, it does little to help small business owners learn how to brand their product The book opens with a standard section on the principles of branding create a demand, determine a strategic direction, deliver the core benefits of the product, and maintain a long term vision This section is followed by sixteen case studies showing how the business leaders of successful companies used the principles The book is well written and entertaining if you re interested in how companies like , Victoria s Secret, and Starbucks succeeded, but like so many case study books, these stories are very individual and driven by the brilliance of the company founder Aside from the princ...

  2. says:

    Who doesn t want massive growth at their business, except of course your competitors This is an interesting, actionable and charming book that tells how many businesses developed and grew into great monster companies The takeaway for the reader is hopefully some advice and guidance to help transform their own companies, as well as a great general read.This is than just yet another corporate history look at this success type of book You get that, of course, too but it is topped and tailed by an authoritative yet concise series of how to lessons Even if you don t think that your business has the potential to be the next or Victoria s Secrets, maybe it would benefit from a bit of an under the hood service in any case You can contrast your own ways of working to that of proven successful enterprises Even a modest change could be worthwhile You are getting a fair bit of advice from the principal author, who works as senior partner and managing director of Boston Consulting Group s consumer practice so even an hour of his time would cost a lot, lot than this book Seize the opportunity with both hands Central to the author s message is the value of your customer with a loyal customer on your side you can seek to turn them into your apostles so they will hopefully spread the word about you, and th...

  3. says:

    Written in a simple, refreshing tone, this book about consumer understanding and brand building doesn t feel like a heavy business book but a nice page turner The companies and stories featured present great and fascinating lessons, though the grouping of the 8 rules and the rules connection with said companies can be difficult to follow sometimes The interesting deliveries of what it means to fully understand consumers as we...

  4. says:

    Rocket Eight Lessons to Secure Infinite Growth is good balance of prescriptive action points and the philosophy and theory behind how these principles have worked for some of the biggest brands It covers everything from how to manage your employees and building ...

  5. says:

    Every successful brand on earth has followed common strategies to get to where they are and so can you By identifying and maintaining your core customers, and by putting the finishing touches on your brand s killer aesthetic, you ll have all the tools in place to craft a stellar brand.

  6. says:

    I am reviewing this book for Global Business and Organizational Excellence, in the January February issue.

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