Consumerology, New Edition

Philip Graves, One Of The World S Leading Experts In Consumer Behavior, Reveals Why The Findings Obtained From Most Market Research Are Completely Unreliable Whether It Is Company Executives Seeking To Define Their Corporate Strategy Or Politicians Wanting To Understand The Electorate, The Idea That Questions Answered On A Questionnaire Or Discussed In A Focus Group Can Provide Useful Insights On Which To Base Business Decisions Is The Cause Of Product Failures, Political Blunders And Wasted Billions Consumer.ology Exposes Some Of The Most Expensive Examples Of Research Driven Thinking Clouding Judgment, Experience And Evidence From New Coke To General Motors, From Mattel To The Millennium Dome And Instances Of Success Through Ignoring Market Research, Such As Baileys And Doctor Who It Also Shows Organizations The Tools They Should Be Using If They Want To Understand Their Customers Using His Unique AFECT Approach, A Set Of Five Criteria To Evaluate The Reliability Of Any Consumer Insight, Graves Asserts That It S Time For A Fresh Approach That Embraces This New Understanding Of Human Behavior.Consumerology, New Edition

Is a well-known author, some of his books are a fascination for readers like in the Consumerology, New Edition book, this is one of the most wanted Philip Graves author readers around the world.

[KINDLE] ❂ Consumerology, New Edition  ❆ Philip Graves –
  • Kindle Edition
  • 224 pages
  • Consumerology, New Edition
  • Philip Graves
  • English
  • 09 March 2019

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