This Insightful Handbook Provides A Comprehensive State Of The Art Review Of Business To Business Marketing Comprised Of 38 Chapters, Written By Internationally Renowned Contributors, Each Chapter Provides Perspectives Of A Particular Area Or Issue Both From An Academic And A Managerial Perspective State Of Theory And State Of Practice A Concise State Of Art Review Summarizing What We Know About The Area And A Research Agenda For The Domain This Path Breaking Handbook Is Targeted Primarily At Marketing Academics And Graduate Students Who Want A Complete Overview Of The Academic State Of The Business To Business Marketing Domain It Will Also Prove An Invaluable Resource For Forward Thinking Business To Business Practitioners Who Want To Be Aware Of The Current State Of Knowledge In Their Domains.
Is a well-known author, some of his books are a fascination for readers like in the Handbook of Business-To-Business Marketing book, this is one of the most wanted Gary L. Lilien author readers around the world.
- 801 pages
- Handbook of Business-To-Business Marketing
- Gary L. Lilien
- 28 October 2018 Gary L. Lilien