Paul Rand



Graphic Design Which Fulfills Aesthetic Needs, Complies With The Laws Of Form And Exigencies Of Two Dimensional Space Which Speaks In Semiotics, Sans Serifs, And Geometrics Which Abstracts, Transforms, Translates, Rotates, Dilates, Repeats, Mirrors, Groups, And Regroups Is Not Good Design If It Is Irrelevant.Graphic Design Which Evokes The Symmetria Of Vituvius, The Dynamic Symmetry Of Hambidge, The Asymmetry Of Mondrian Which Is A Good Gestalt, Generated By Intuition Or By Computer, By Invention Or By A System Of Coordinates Is Not Good Design If It Does Not Communicate Paul Rand For The Design Student, Teacher, Professional Designer, And, Indeed, For Anyone Interested In The Creative Communication Of Ideas, Paul Rand A Designer S Art Is Certain To Be A Book That Is Both Provocative And Enlightening.Paul Rand

Is a well-known author, some of his books are a fascination for readers like in the Paul Rand book, this is one of the most wanted Paul Rand author readers around the world.

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  • Paperback
  • 253 pages
  • Paul Rand
  • Paul Rand
  • English
  • 13 June 2018
  • 0300082827

10 thoughts on “Paul Rand

  1. says:

    Paul Rand has surprised me in this book I ve had it sitting on transient shelves for almost ten years, and it seems I ve never read through the whole thing until now His criticisms, now over fifty years old, remain relevant Graphic designers today are still just as susceptible to designing ads in which the only aesthetic criteria are the use of fashionable illustrations and in typefaces And elsewhere Stubb...

  2. says:

    Paul Rand was a self taught designer That is what the core of this book is about Learning through analyzing your own work and thoughts.

  3. says:

    Considerado uno de los dise adores gr ficos y de la comunicaci n m s trascendental del Siglo XX, sin duda Rand estableci las bases para la comunicaci n moderna.Rand fue sin duda un visionario, un adelantado a su tiempo A lo largo de su fruct fera carrera creo ic nicas campa as publicitarias y magn ficas im genes gr ficas de empresas de gran envergadura como Westinghouse, IBM, Olivetti, y la televisora ABC Sus propuestas rompieron paradigmas y crearon nuevos arquetipos Este volumen re ne escr Considerado uno de los dise adores gr ficos y de la comunicaci n m s trascendental del Siglo XX, sin duda Rand estableci las bases para la comunicaci n moderna.Rand fue sin duda un visionario, un adelantado a su tiempo A lo largo de su fruct fera carrera creo ic nicas campa as publicitarias y magn ficas im genes gr ficas de empresas de gran enverga...

  4. says:

    Far be it for me to criticize Paul Rand but I can t say I enjoyed this book very much Maybe a third of it was interesting or at the very least informative, the rest was bogged down with a defensive stance against the way the world misinterprets designers and their differences from artists I could understand one or two sections about this, but to repeat it over and over didn t come across as very valuable to me.I ve always enjoyed his work but if you are going to read one of Paul Rands books, g Far be it for me to criticize Paul Rand but I can t say I enjoyed this book very much Maybe a third of it was interesting or at the very least informative, the rest was bogged down with a defensive stance against the way the world misinterprets designers and their differences from artists I c...

  5. says:

    very self aggrandizing.

  6. says:

    I just opened this, but it may become my bible The first chapter is the beautiful and the useful and there is a section on art for art s sake.

  7. says:

    i must to read this book

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